5 Qualities to Look for in a Lead Generation Company

When it comes to sales and marketing, one of the most common complaints is a lack of leads. But engaging a lead generation company can definitely help resolve that issue. Choosing the right lead gen partner is key, though. You need a partner that will provide you with qualified leads that have a higher chance of converting into sales. With the right lead generation company on your side, you can supercharge your sales pipeline and close more deals.

Five essential qualities to look for in a credible lead generation company:

These quality indicators will mean the difference between adequate service and an outstanding solution to your lead generation needs.

lead generation company
Grow your sales pipeline by partnering with a lead generation company.

Quality #1 – Performs Extensive Market Research and Audience Segmentation

“Lead generation starts by learning where your target market lives and understanding what they are thinking.”

At SSC, we believe that good lead generation starts with applying the brakes. We have over nine years of experience providing an outsourced lead generation solution that is tested and proven to be effective. So if you’re looking to generate more leads, start by following our simple but effective strategy. What? Yes. Just stop! As you develop your sales strategy, it is essential to keep your customer in mind. Consider what they need and want, and how you can best provide that to them. Keep in mind their thought patterns, behaviors, and movements so that you can tailor your sales cycle specifically to them. This way, you’re more likely to make a sale that benefits both you and the customer.

As a lead generation company, we understand the importance of market research. We know that in order to succeed, you have to understand your customer base and what they want. We also know how to take that data and turn it into sales conversions.

By leveraging human research and intelligence, cutting-edge tools, and leading analytics and strategy into our methodology, SSC can fluidly scale and grow your business by:

  • It is important to think about your target audience when you are trying to market something. You need to be able to understand who would be interested in what you are trying to sell. This will help you figure out how to better advertise your product.
  • Align your customer’s buying process with their needs in order to increase conversion rates, shorten buying cycles and improve satisfaction and retention.
  • Effectively strategize and identify the best ways to reach prospective customers at different buying stages.
  • Refining your marketing messages to gain enhanced results.  Through cleverly crafted content explicitly aimed at increasing your lead generation and conversion rate.
  • Looking beyond your current customer leads. Leveraging existing customers for referrals as part of the strategy to grow your business.

Quality #2 – Uses Data to Drive Effective Lead Generation Strategy

Data-driven marketing is something that many businesses think about, but struggle to actually implement. A LinkedIn survey on B2B lead generation found that 68 percent of respondents consider it their top priority, but 59 percent said that data quality is the most challenging obstacle to overcome.

If you’re looking to create tailored target audiences in line with your ICP (ideal customer profile), you need a professional firm like SSC. We use cutting-edge tools and highly qualified human curators to help you identify and reach your ideal customers. Contact us today to learn more.

As you work to create your ICP and customize lists, it is important to monitor and measure every step of your funnel. This includes tracking the open and reply rates for your subject lines, as well as conversion and close rates. By analyzing these data points, you can identify any challenges and test solutions to optimize your campaign.

“We don’t leave anything to chance or guesswork. The data dictates our process and strategy. We are aggressive A/B testers and measure every component of our outreach. From subject line to message content to the optimal time of day to approach your prospects.” Shira Simmonds, CEO, SSC.

Lead Generation Opportunities

If you’re not constantly analyzing your data and adjusting your strategy to fit your findings, you’ll start missing out on opportunities that could lead to new business. “We provide key data and insights to test our hypotheses for the methodologies yielding the best open rates, response, engagement, and qualified appointments,” adds Simmons. After all, your lead generation company isn’t there to simply generate calls – the goal is to create sales.

lead generation strategy
Data-driven strategy is the only effective way to attract qualified leads.

Quality #3 – Combines Cutting Edge Technology with Expert Human Insights

While technological advances have enabled a more innovative approach to lead generation, it’s important to remember the human aspect. A lead gen company that puts too much emphasis on one, will ultimately miss the mark. It’s critical to have a lead generation expert at the dashboard who can adequately drive the machine and interpret the results.

At SSC, we invest heavily in proprietary technology development. We strive for the latest and most excellent data mining and analysis tools. However, we couple this heavy emphasis on tech with a team of experienced lead gen strategists. These Strategists ensure every campaign is managed correctly and fine-tuned as needed.

One key element of lead generation is identifying potential customers and Then building a system to automatically nurture those leads through the sales process. SSC has built workflows to automate everything from cold email outreach to lead scoring and qualification

By partnering with a seasoned lead generation firm like SSC, you can rest assured that not only will automation be integrated into every aspect of your strategy. In addition, our expert teams will closely monitor your campaign’s performance. We will revise and take corrective courses as needed to achieve better results.

Quality #4 – Provides Turnkey and Cover-to-Cover Service

Credibility in marketing campaigns is essential.

Knowledgeable clients quickly learn how to sort through the information they are bombarded with every day. This is due to the flow of information on the internet and the growing number of businesses offering services and products everywhere.

The strategy guiding your campaigns

The strategy guiding your campaigns is crucial since it is intimately tied to how people behave online. Including how much confidence they have in an organization. A complete sales development department implementation helps establish this credibility. By doing this, you establish objectives that are consistent with the key outputs of your data strategy.

While this may sound easy, it comes with its own set of challenges, as Simmons notes:

“Sales Development is challenging and time-consuming. Skilled labor is in short supply. Full-time salaries, overhead and bonuses for SDRs, Content Writers, Market Researchers and Analysts are expensive.”

SSC’s Turnkey Approach

SSC’s turnkey approach, however, enables clients to launch campaigns to targeted audiences in as little as five business days. How is this possible?

At SSC, we believe that quality results come from experienced and knowledgeable teams. That’s why we have assembled experts in every area of lead generation, from market research and content development to email deliverability and scheduling. We also provide quality assurance, analytics, client services and strategic support to our customers. With SSC, you can be confident that you’re getting the best possible service.

Quality #5 – Maintains Complete Transparency

Credibility is built on trust. And transparency is a key ingredient in establishing that trust. When customers feel informed and in control of their purchase decisions, they are more likely to do business with companies that exhibit a transparent approach.

Lead generation companies that are willing to share all aspects of their strategy with their clients stand to benefit the most from this approach. By being open and honest about every step of the process, these businesses build trust – and ultimately, credibility – with their clients.

Complete visibility is a core component of the SSC methodology.

We believe in being transparent with our clients. That’s why we provide weekly reports as well as dashboards that outline every metric, from open rate and CTR to response and conversion.

The openness is evident in reports detailing every reply, positive or negative.

These reports are reviewed in-depth on weekly strategy calls. Forming the basis of opportunities for collaboration and real-time strategy sessions. Client feedback from an Israeli advertising agency supports this transparent approach.

“The weekly strategy calls with my SSC Client Services Manager are the secret to our success. Not only do we have full visibility into every data component of our campaigns, but we tap into the extensive expertise of SSC. They guide us and suggest optimizations that increase our bottom line ROI.”

lead generation technology
Complete transparency provides you with total assurance that your lead generation campaign is properly managed.

SSC: A Leading Lead Generation Company

If you want your B2B company to be successful, you need to generate leads effectively. To do this, you need to work with experts who can produce results in this complex area of marketing.

Sales is a ruthless world. You make the sale or you don’t. There’s no room for error. SSC is a company that understands this. We exist solely to generate leads through effective outreach methods. Whether it’s the best time of day to contact prospects or the subject line and content of our message, we are constantly evaluating our efforts to get the best results possible.

The information gathered through data allows us to plan each step of our process with confidence. Therefore, as a result, our SSC team pledges to use a lead generation strategy that is effective, credible, and real in order to set your business up for success.

For its clients, SSC has created a strategy that spurs the rapid expansion of its businesses. The only system that produces a higher ROI is this one. With more conversions, the cost per sale is lowered. This increase in conversions results in a lower cost per sale, making your products more affordable and competitive. SSC creates an Ideal Customer Profile (ICP) that takes into account your target market. There is no need to worry about missing out on any opportunities. Contact us today and we will help your business reach new heights.

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