All Posts By

Tania Hoon

Nov 29
0

How SSC Digital helped a Software as a Service Company Book 200 New Prospect Calls in one Month!

By | Case Study | No Comments

About Our Client

Our client is a SaaS company that assists its customers with building their content marketing teams. Their relationship with our CEO, Shira Simmonds, as well as great feedback from previous clients, led them to choose SSC Digital.

The Challenge

Despite having a great product, the company was struggling with a lack of insight and information about the markets where the product would be most useful.

Additionally, they did not have the internal resources or capacity to generate leads and schedule meetings with prospects.

In terms of solutions, SSC Digital provided them with a one-stop-shop that offered everything from lead sourcing and ICP development, to content creation and outreach campaigning.

Solution

After an initial meeting signing up with SSC Digital, our team set to work on creating a comprehensive, tailor-made solution to address and alleviate our client’s pain points.

The team conducted a full onboarding alongside the client, and managed every aspect of the implementation process from onboarding to launch for seven days! 

Outcome aka Swag Rights

Our mission was a huge success, as not only did we meet our client’s expectations, we actually exceeded them! Here are a few key highlights:

  • A huge influx of strong, high-quality, ready-to-close leads resulted in time, money, and resource savings

 

  • Access to leads that were previously not possible 

 

  • Huge process and material improvements via amazing prospect feedback

 

  • Close to 200 calls booked in one month

 

  • New incoming traffic to the website

 

  • The ability to identify the right target market which allows active targeting and scaling of activities

Our client had this to say about working with SSC Digital:

“SSC Digital managed the entire process from onboarding to launch. They also continued to provide great service in terms of inbox management, call scheduling, and also client services management

We were very impressed with the professionalism and service we received from the start, full transparency, and constant updates”

So, now that we’ve shown you the proof in the pudding, let us help you. If you’ve got a challenge, we’ve got a host of solutions that WILL help! Contact us today for a no-obligation consultation and become our next success story!

Nov 15
0
NPS website photo

Net Promoter Score. What it is and Why it Matters. Ultimate Guide

By | SSC | No Comments

In the world of business, customer loyalty can make or break your company. After all, when consumers have so many different options, they’ll often choose to spend their money elsewhere if they don’t feel like your brand is worth their time.

Keeping customers happy is an integral part of any business strategy, but it can be challenging in a fast-paced industry. To measure customer loyalty and see how well your business meets the needs of your clients, you need a specific metric known as Net Promoter Score (NPS).

This helpful tool not only helps you identify areas for improvement with your customers but also measures how likely existing and potential customers are to recommend your store to friends and family. This article takes a look at the importance of NPS and how it can impact your organization.

Let’s deep dive.

What is the Net Promoter Score?

net promoter score

Net Promoter Score (NPS) is a simple metric that measures customer loyalty. 

It’s calculated by asking one simple question: “On a scale of 0 to 10, how likely are you to recommend our business to a friend?” Customers who respond with a 0-6 are considered “detractors,” while those who give a 9 or 10 are called “promoters.” 

NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. For example, if 10% of your customers give you a 0-6 rating and 90% give you a 9 or 10, your business’s NPS is 10. If 10% gives you a 0-6 and 80% give you a 9 or 10, your business’s NPS is -10. The lower your NPS, the less likely customers are to recommend your business.

What Are the Benefits of Net Promoter Score?

A high NPS score is a good way to tell whether your customers are satisfied with your business. That’s because the NPS score is based on customer feedback, not sales figures. In other words, it’s a reliable metric that can help you improve customer retention and grow more loyal customers in the future.

  • Helps Measure Customer Loyalty:

NPS gives you an objective way to measure how loyal your customers are. It also helps you see where changes need to be made. For example, if you consistently have a low NPS, this could mean that your business isn’t meeting the needs of your clientele or that it’s difficult for clients to reach the company.

  • Helps Track improvements:

NPS is a great tool for tracking how well your business is improving its relationship with customers. If your NPS is increasing over time, it means that customers are more satisfied with the products and services they’re receiving from your business.

  • Highlights Areas for Improvement:

By identifying what needs to be improved to increase customer loyalty and satisfaction, NPS can help businesses make strategic changes that will ultimately increase sales and profits. For example, if you’re consistently receiving a low NPS, it could mean that your product or service is not meeting the needs of your clients. In this case, it may be time to make changes to your offering.

  • Identifies Detractors:

By identifying areas of dissatisfaction with a business’s products or services, NPS can help businesses find out what needs to be fixed to improve their relationship with customers. When you know who your detractors are you’re able to take a proactive stance and nurture and improve your relationship with them.

What Do You Do With Your NPS Score?

NPS website photo

As we mentioned above, NPS helps you identify areas for improvement within your retail business and shows you who your most satisfied customers are. 

Once you have this information, it’s easier to tailor your offerings to meet your customers’ needs and expectations. You can also create marketing campaigns that resonate with the people who are most likely to become repeat customers.

What Are the Benefits of NPS?

As a metric, NPS allows you to measure how satisfied your customers are with your business. It also helps you identify ways to improve customer loyalty and increase revenue.

For example, NPS is often used by companies to determine which departments need more funding or training and which ones are performing well enough to be left alone.

If your business has an NPS below 0 (also known as “net detractors”), it’s time to look at your employees and figure out what you can do to make them more effective. In contrast, an NPS of 10 or higher means that your business is doing well and has a large number of loyal customers.

How Do You Calculate NPS?

Net promoter score calculate

The first step in calculating NPS is to ask your customers to rate their experience with your business on a scale from 0-10. This is usually done by way of a survey or questionnaire that your clients can answer after rendering your service.

If they give you a 9 or 10, they are considered “promoters” and are given a score of +100. If they give you a 0-6, they are considered “detractors” and receive a score of -100. The difference between the two scores is then divided by the total number of respondents to calculate your company’s NPS.

For example, if 5% of respondents gave you a 9 or 10, 70% gave you a 0-6, and 20% gave you an 8 or 9, your company’s NPS would be -20/(5+70+20)= -3

These numbers paint an accurate picture of your organization’s current state of affairs and can help you implement the strategies and measures you need to improve.

How to Improve NPS Score.

Increasing your NPS score is all about meeting your customers’ needs and expectations.

To increase your NPS score, you should ask yourself two questions: 

First, do I have what my customers want? And second, do I have what my most satisfied customers want? If the answer is no, then you need to find a way to get it or offer something else that meets their needs.

This will help you build positive relationships with them and increase loyalty over time. 

There are several strategies you can use to boost your NPS.

– Focus on improving customer service. 

When customers have a positive experience with your business, they’re more likely to recommend it to others. This is a great way to not only increase your NPS but also your overall revenue.

– Offer incentives. 

When you reward your most loyal customers, they’ll be even more likely to promote your brand to others. You can do this with things like loyalty programs, product discounts, or seasonal giveaways.

– Invest in marketing. 

Great marketing campaigns are designed to appeal to the people most likely to become your customers. This will not only help you improve your NPS but also bring more people into your store.

– Make your customers feel valued. 

When you ask for feedback and take the time to listen, your customers will appreciate the fact that you care about them.

– Listen to your customers. 

When you ask for feedback, it’s important to actually listen instead of just waiting for people to stop talking. Hearing what they have to say is a great way to increase their loyalty and improve your NPS score.

When you understand what your customers are looking for, you can tailor your offerings to meet their needs and expectations.

Remember Rome wasn’t built in a day and, it’s important to understand that it takes time to make these improvements, so start slowly by tweaking your process and make continuous improvement part of your modus operandi.

What are the Net Promoter Alternatives?

The Net Promoter Score (NPS) is not the only method for measuring customer loyalty. While it does provide a good indication of how likely a customer is to recommend your business to others, there are other options available.

Customer Effort Score (CES) asks customers to rate their experience on a scale of 1-10. It measures how much effort they needed to put forth to do business with you. The lower the number, the easier your customers found it to do business with you.

Customer Satisfaction Score (CSS). This score measures how satisfied your customers are with your products and services, as well as how likely they are to make future purchases from you again.

As mentioned above, the Net Promoter Score is a good way to measure customer loyalty, but it’s not the only way. Just make sure you understand what each score tells you about your customers.

Bottom line

Net Promoter Score is a simple metric that can make a big impact on your business. Once you know your NPS, you can identify areas for improvement and tailor your offerings to meet your customers’ needs and expectations. 

This will not only help you retain current customers but also bring in new ones who are more likely to become repeat customers. With these tips, you’ll be well on your way to increasing your NPS and improving your business. 

If you’re looking for a partner to skyrocket your business, SSC team can help. We offer an array of digital marketing solutions including lead sourcing, ICP development, content creation, outreach campaigning, and robust reporting. Our friendly and knowledgeable team are waiting for you to get in touch 

Nov 02
0
Affordable lead generation services

Generate Leads while you sleep – or Play!

By | SSC | One Comment

One of the biggest problems facing minor to medium-sized business owners is that they always seem to be working in their business instead of on it. Companies that need to generate leads seem to be constantly trying to find ways to get to the right prospective clients, and the result is that even in businesses with more staff, the owners never seem to get time off to enjoy the fruits of their labour.

Wouldn’t it be great to know of a solution that generates qualified, quantified, relevant leads even whilst you are sleeping or taking that well-earned vacation? There is, and it comes from the lead generation experts SSC Digital. 

 

 

Affordable lead generation services

 

Assuring accelerated growth with minimal client presence 

The SSC Growth Accelerator service operates very much within the parameters of our business with our cutting-edge automated technology. Several factors ensure your business’s growth by generating better leads, and we do it all for you. For the most part, you don’t need to be present as we…

  Build your audience

Using cutting-edge tools and human curators, we help create a trustworthy, useful target audience database. This requires some collaboration in the early stages, but not once your target audience is established.

  Craft your content

We create strikingly engaging cold email cadences that have a personalized approach. Using the right content, aimed at the right audiences, ensures that you get a far higher number of leads that convert to sales.

  Deliver optimized e-mails

Not only do we handle the delivery of emails but we ensure that you optimize your delivery rates and stay out of your recipients’ spam folders. It is vitally important that at least most of your emails land in their inboxes!

  Operate as your Sales Development Representatives

What is so important, and ensures that you can do whatever you need to, is that SCC Digital acts as your SDR and promptly respond to every mail. Added to this, we book all your sales calls for you, saving you plenty of time!

  Carry out A/B testing

Another great thing we do that requires no input from our clients is that we measure every component of our outreach, from the subject line to the optimal time of day to approach your prospects. This can be invaluable in terms of optimizing responses.

  Facilitate sales strategy meetings

The only real input we require from our clients, but an important one is to attend the one-on-one meetings we have with your CSM weekly. This is to strategize future actions (and make tweaks if necessary) based on the quality of your calls and your close rate.

SSC Digital does it all!

The best thing of all is that as you sleep or take that well-earned vacation at the end of the year you can relax and have the peace of mind of knowing that when you engage with SSC Digital, you are putting your marketing growth in excellent hands.

When we work with a customer, we essentially become an extension of their marketing team. We are passionate about our clients’ visions, so contact us today and let’s bring yours to life…but hey, you are not going to need to be there much, so just relax!

 

 

Oct 17
0
Why Leads are Vital in the Sales Game

Why Leads are Vital in the Sales Game

By | SSC | One Comment

"SSC Digital In the lead"

What are Leads? Why are they Vital in the Sales Game?

Closing sales is the goal of every business, and whether you are selling a product or service, the method of successful sale closing is the same, and it starts with leads. Leads, in their simplest form, are contacts who match your ICP. Let’s look at why leads are vital to the sales game. Why are pipeline leads so important?

You need to find leads that suit your target market through specific research. This ensures they are likely to want to work with you before making contact with them. In other words, you need to ensure they are a “qualified lead”. Once a qualified lead is identified, the contact needs to be made through an initial outreach strategy. Should they not respond, a follow-up flow must begin. These are crucial steps to turn leads into sale-closing clients.

So let’s start at the initial step: finding the lead.

A lead is like a vital clue you might find while on a treasure map; it’s the one you WANT to follow over all others. It makes the most sense, it has a history of taking people to the treasure before, and it shows interest in helping you find the treasure, i.e. the sale. Some leads are blatantly weak and not worth pursuing, however, have a strong sense of success and are sure to lead to a positive outcome. You must do extensive research to differentiate a weak lead from a strong one.

Researching leads means identifying three things:

  • Are they suitable candidates for your product or service? 
  • Are they known in your industry?
  • Are they going to make a positive impact on your KPIs when the sale is closed?

This research is the part that takes the longest, but it is the part that is most important. Without it, you are essentially “going in blind”, which can mean a vast waste of time and a drain on resources. A database full of qualified leads is the goal. You can be confident that many of them will transform into a sale. Leads are the clues that lead to the gold!

 

Why Leads are Vital in the Sales Game

Why are Pipeline Leads Important?

The importance of a lead itself can be brought down to the fact that it is like a bolt in a structure. It needs to be strong for the structure to stay standing. Therefore, having a bunch of solid bolts (leads) means your structure (business) is more likely to remain strong (successful) long-term. This is why the more leads you have on your books (in your pipeline), the better! 

There are many benefits to having a saturated pipeline (database) of leads.

The most helpful is that you can pursue more than one lead at a time. Which is far more time efficient than handling one at a time. You can create a string of outreach campaigns. Sending them to many leads instead of just one. This means you don’t have to be discouraged if one comes back with a “no”. You have a good chance of others coming back with “yes”. You will have more to focus on and motivate yourself instead of putting all your hopes and sales dreams into one basket!

Qualified leads are like currency. The more you have, the more you can do!

When it comes down to it, it’s a numbers game: the more leads you have in the pipeline, the more likely you are to sell.

Your pipeline leads are a reflection of your efforts. The higher your lead rate, the higher your motivation and drive to succeed.

 

Lead the way

How to get ROI on your Leads with SSC Digital

Luckily, when it comes to finding qualified leads, you can breathe a sigh of relief as SSC Digital can take all of the research and collection admin off of your hands!

We will take care of everything from market research to your outreach campaign. Start with the initial contact and follow-ups and book concrete meetings. Everything from top-performing subject lines to captivating email content to meeting requests and calendar links will be taken care of. We will follow the treasure map for you!

Once a prospect responds to outreach, they will be handed over to our Email Responder Team. They will either respond to them again or will qualify them as a golden lead and will send them over to you so that you can seal the deal 🌟

The best part? You will save vast amounts of time and money!

While we do all the groundwork, you can use your time to do what you do best; run and focus on your company! We will also save you money. The money you invest into working with SSC Digital will be returned tenfold by the number of sales we will help you close. You also won’t have to waste money on endless new avenues and resources to find and follow up with so-so leads. You will gain time, save money and be handed the best leads on the market. What more could you ask for? 

Are you ready? Let’s get you “in the lead” so we can “lead the way” together! 

SSC Digital: A Leading Lead Generation Company

Effective lead generation remains a core component of any B2B organization’s success and viability. This multifaceted and complex aspect of your marketing strategy requires you to engage experts who can deliver results.

As a company that lives and breathes lead generation, SSC does not leave anything to chance or guesswork. We measure every component of our outreach, from subject line to message content to the optimal time of day to approach your prospects.

With the data dictating our process from strategy to conversion and beyond, our SSC team will make sure your business starts this important journey on a sound footing. We guarantee an effective, credible, authentic, and transparent lead generation process.

SSC can make explosive growth your reality today by generating a higher ROI and reducing your cost per sale. To develop your ideal customer profile (ICP) to drive conversions. Get in touch now.

Let our dedicated team help your business explore the SSC service suite. Then you can ensure that no lead goes unmet and no opportunity is missed.

Leading the way
Oct 05
0
cold outreach team-puzzle-growth-marketing

How to Plan and Run Cold Outreach at Scale

By | SSC | No Comments

Reply.io recently featured our very own Suren Arora, Technical director at SSC Digital in their blog post about cold outreach.

Getting started: Frequent cold outreach mistakes to avoid

Before we get down to business and consider the key steps for setting up your cold outreach campaign, let’s talk about the common pitfalls most agencies face in the process (or suffer from afterward).

So we asked our first expert, Suren Arora, to share his list of cold emailing don’ts.

“These are some of the common mistakes I see people make while setting up their campaigns:

  1. Not reviewing emails for spelling and other grammatical errors, placeholder/variable settings before sending them.
  2. Sending emails too frequently, not spacing them out far enough.
  3. Sending too many emails in a day.
  4. Sending the same generic messaging to a large audience (lack of personalization).
  5. Reaching out to too many prospects from the same company (if you must do this, do not reach out to more than 2 or 3 people from an organization per day).
  6. Using too many links in your email.
  7. Using too heavy or too many images in your outreach emails.
  8. Using uncommon/spammy TLDs (domain extensions).
  9. Being too salesy with emails, and only highlighting your product or service rather than focusing on relationship building, relevance, and explaining how you can help solve a prospect’s actual problem.
  10. Not considering mobile users while drafting your emails. Use short paragraphs, email copy, and subject lines. Longer subject lines get trimmed off on mobile devices and longer emails are hard to skim/scan. Mobile user attention spans are especially short.
  11. Not A/B testing subject lines, and body copy, and optimizing accordingly them based on your target audience.
  12. Not following up with your prospects. People are often not immediately interested, making it necessary to follow up to get them on a call).
  13. Relying on data from untrusted sources – data even from trusted sources like ZoomInfo and Apollo may not be up to date at times. So be sure to use a quality email validation service to verify the email address and clean up any bits of information about the prospects that will be used in outreach. Clean data is immensely valuable as you can reuse it time and again – of course after doing a thorough QA and reverifying the validity of the data.
  14. Not blacklisting the companies that you have already booked a call with.
  15. Not being creative with their outreach. Including elements like personalized videos and images help boost engagement and tend to generate more engagement then generic, text-based emails.
  16. Including a shortened link in your emails like the ones from bit.ly, which are considered spammy.
  17. Ramping up the sending volume too fast and not using warmup for the sending domains.”

To read the full article, click here.

Sep 26
0
quality leads swd-digital-case-study

How Software Development companies gained quality, qualified, relevant leads!

By | Case Study | No Comments

"We have been wowed from start to finish."

The Challenge 

The Software Development Company faced a major challenge in obtaining a consistent volume of good quality, relevant, qualified leads with accurate contact data. They specializes in full-stack software development and has a team of 6 SDRs across four continents. 

They needed to have access to a constant supply of these qualified leads, relevant to their industry so that their SDR teams could make more effective sales calls. They needed better engagement too from prospects and for response rates to be increased.

The Solution 

SSC Digital was engaged by the Software Development Company for several reasons and finding a solution for this challenge was one of them. At the outset, they were looking for a company that offered everything from lead sourcing, ICP Development, Content Creation, Outreach campaigning, and robust reporting, and found all of that contained in the SSC Digital solution.

Taking up the challenge, we followed our standard SSC onboarding process and the sales call was concluded, with the signing of our Engagement Letter. After a kick-off meeting with the client’s team, various SSC Teams performed their part of the onboarding process to ensure that we would launch the first campaigns within seven business days.

We then proceeded to book the calls with qualified leads and increased the sales pipeline for our client by adding 125 calls to date.

The outcome 

One of the key metrics that improved as a result of SSC Digital’s work is the engagement rate of prospects, which speaks volumes about the accuracy of the data that we obtain, and an increase in the average response rates also demonstrates the quality of the email copy that we produced for our client.

Two of the key factors relating to the successful outcome that highly impacted Software Development Companies’ business are…

  1. Exposure – Because the data is so accurate it places them in front of a lot more potential buyers of their software development services.
  2. Call to Proof of Concept Conversions – The Software Development Company has managed to book sales calls before using SSC Digital, but those calls often did not result in Proof of Concepts or Proposals. With the new solution, their SDR teams are finding a greater proportion of POCs and Proposals.

The SSC solution took just seven days to complete and our client’s first calls were booked two days after they were launched, which illustrates the efficacy of the SSC Digital process.

Conclusion

The result is a very satisfied client who has heaped praise on the SSC Digital team and our methods. In their own words ‘’With regard to this specific challenge, I believe there was a positive impact on the bottom line as there were many prospects that turned into long-term paying clients as a result of SSC Digital’s outreach work. Concerning our relationship with SSC, from the start, we were impressed by the transparency and efficiency SSC Digital displayed during the entire onboarding process. We knew exactly when what was going to happen, even the moment our campaigns went live. The level of detail in their reporting is also very impressive. We are delighted to say that we have been wowed from start to finish. SSC is a highly capable practitioner of the service they offer and we enjoy working with them.’’

Get in Touch

If you have a challenge to which you believe we might have the solution, contact us today for an obligation-free consultation. Our expert team is waiting to ensure your outcome will be yet another SSC Digital success story!  

Contact US


    Sep 01
    0
    lead-nurturing

    Nurture leads with affordable lead generation services

    By | SSC
    B2B Lead Generation

    Most businesses aim to create higher quality leads and make their sales process more efficient. To do this, ‘lead nurturing’ must be a part of your strategy. Don’t just take our word for it; Forrester Research reports that ‘’companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.’’

    What is lead nurturing?

    For the uninitiated, let’s look at what lead nurturing is. It focuses on the marketing and communication efforts of the company, which is born out of an ability to listen to customers and understand their wants and needs. 

    The aim is to build brand awareness and establish a long-term relationship based on trust. Getting customers to make a purchase decision takes more than just having them enter your sales funnel. According to research by Gleanster Research, only 50% of new leads are ready to buy when they first come in. This demonstrates the importance of developing well-planned lead nurturing strategies to guide customers towards a purchase decision slowly.

    Ultimately, therefore the objective of businesses is to nurture leads with affordable lead generation services. Well-planned solid lead nurturing strategies can close the gap between failure and success as sales marketers. This is where we lead generation experts like SCC Digital come in, and these are a few ideas of how this objective can be accomplished…

    Solutions via e-mail marketing strategies 

    Research has shown e-mail strategies to be one of the most highly cost-efficient and, if correctly directed, extremely effective overall marketing solutions. Lead nurturing is just one example of where their efficacy is amply demonstrated. A couple of ideas relating to e-mail strategies are…

    Educating cold leads 

    Lead nurturing is a great way to educate cold leads over a period of time. The secret here is to uncover a customer’s pain points and Instead of confronting cold leads with a boring sales pitch, introduce solutions over time using a drip email campaign. This would include links to drive customers to a blog post on your website that addresses their pain points. You can also create an email course that provides a daily lesson on how customers can solve their pain points.

    Staying top of mind!

    Also according to Gleanster Research ‘’Using lead nurturing has shown to convert 15-20% of the not yet ready to purchase opportunities into sales,’’ so staying top of mind with leads is essential to ensure cold leads are ultimately converted.

    A combination of triggered e-mails, related to calendar events like Birthdays, and automated calls can be highly effective, but do consult professionals to guide you as to what the right intervals should be. Sent too often they can be irritating and not often enough can lose the point of staying top of mind!  

    We can help

    Once again we have just touched the tip of the iceberg of what is a big subject. Watch this space for more on lead nurturing and many other aspects of effective lead generation, sales and marketing.

    In the meantime, arrange a no-obligation consultation to see if we can help you nurture leads with affordable lead generation services – or any other aspect of your unique marketing requirements. SCC Digital is always there for you – providing cutting-edge solutions for businesses seeking a growth path that knows no limits! 

    Aug 05
    0
    high quality B2B leads 2

    Great ways to generate high quality B2B leads

    By | SSC

    Lead generation has undergone a massive transformation in recent years, and, like many other industries, this is primarily due to technological advancements. In today’s world, leads are generated differently than before, so let’s take a look at what works for businesses in 2022.

    Lead generation objectives 

    Lead generation, as opposed to the cold calling and outdated marketing methods of the past, is today considered an art and a science; well, it is in the hands of experts like SCC Digital. We are a company that has taken state-of-the-art lead generation to a new level. Still, for everything we do, there has to be a reason and a motivation, so what are the objectives of the businesses that come to us for assistance?

    This is a summary of a subject that we will unpack in much more detail in articles to come, but in essence, we aim for 4 primary objectives with the lead generation package that we offer our clients. These are…

    Meet sales targets – It is essential to target decision-makers and close more deals, leading to accelerated growth and more demand generation.

    Book more meetings – This means converting interested prospects into qualified opportunities.

    Penetrate new markets – The objective here is to successfully target new markets through a research-driven approach.

    Optimize growth – Here, the SCC objective is to make it rain demand generation so your company can reach new heights!

    How do we generate high-quality B2B leads?

    There are various ways we do this, but in essence, there are few primary ways that modern lead generation experts go about finding great ways to generate high-quality B2B leads… again this is a summary as our methods are quite complex and detailed, so once again do watch this space for more…

    In-depth market research 

    Market research has been around for a long time. Excellent market research yielding unprecedented results is a result of new technologies. We use cutting-edge tools and human curators to help create a trustworthy, useful target audience database. Like most of what we do, we use a data-driven approach that guarantees efficient marketing and established results.

    Data Analytics 

    At its core, optimization is all about making the best use of available resources. And when it comes to marketing, that means using data to drive decisions. We measure every aspect of our outreach campaigns. From subject lines to message content to the best time of day to approach potential customers.

    Strategies and Tactics

    We also constantly evaluate the effectiveness of different strategies and tactics. This allows us to fine-tune our approach and get maximum results. This focus on data and continuous improvement ensures that we can always provide our clients with the best possible return on their investment.

    Strategy Improvement 

    We monitor every reply we receive, whether positive or negative, to gain insights that help us improve our strategy on an ongoing basis. 

    Full-service teams 

    We specialise in recruiting, hiring and training experienced sales professionals. In addition, our teams are experts in lead generation, market research, email deliverability, data analysis and strategy development.

    Content writing

    B2B e-mails need to be interesting enough to grab your audience’s attention. In addition, your emails should include content that outlines your unique value proposition. At SSC, our content writing team specialises in creating cold e-mail sequences that evoke an emotional response, leading to more qualified calls for your sales teams.

    Email delivery 

     

    Email delivery is a complex process, and many factors make sure your messages end up in inboxes. SSC can help you navigate these waters with our email monitoring, verification and delivery services. We have tried and tested strategies that help you reach more customers and convert more prospects into leads.

     

    Consult the experts 

     

    We have just touched on the tip of the iceberg here and our services, for example, also include recruitment sourcing, so talk to us about what we can do for you based on your specific needs – and watch this space for much more on these and other great ways to generate high-quality B2B leads!