Growth is the lifeblood of any business, and having a dedicated growth marketing team can be the key to unlocking your company’s potential. 

But how can you know if the team you assemble is the right fit for your business? With so many options available, selecting the best candidates for the job can be challenging. 

An Overview

This article will explore ways to ensure that your growth marketing team meets your business needs and gets the best possible results. This includes everything from identifying the right skills and experience to creating a culture of experimentation and iteration. What’s more, we’ll also look at 12 top tactics for your team to use.

Whether you’re a startup looking to build a team from scratch or an established company looking to revamp your approach, these tips will help you assemble a growth marketing team that will drive your business forward. 

So let’s dive in!

Align your Marketing Goals together & Set Them Based on Business Objectives.

It sounds pretty obvious, right? But it’s not as straightforward as it might sound.

Setting marketing goals based on business goals is essential to ensure that your marketing efforts are aligned with your company’s overall objectives. 

This not only helps to ensure that your growth marketing efforts are driving the right results, but it also helps to foster a sense of collaboration and alignment between different departments within your organisation.

To set marketing goals based on business goals, start by identifying the critical business objectives that your company is working towards. 

These might include increasing revenue, expanding market share, or launching new products or services. 

Next, think about how marketing can support these goals. 

For example, if your business goal is to increase revenue, your marketing goal might be to drive more traffic to your website or increase conversions on your landing pages. 

Or if your goal is to expand market share, your marketing goal might be to increase brand awareness or improve customer loyalty.

Once you have identified the specific marketing goals that align with your business goals, you should create a plan of action that outlines the tactics and strategies you will use to achieve them. Establishing key performance indicators (KPIs) that will help you measure your progress along the way is essential. 

Review your progress regularly and make adjustments to your strategy as needed. Setting marketing goals based on business goals is a continuous effort, and it’s important to keep iterating and experimenting to achieve the desired results.

Start with the end in mind and plan backwards to outline the steps needed for your journey.

Ensure the team can Connect Marketing Goals to Business Goals.

Talk about connecting the dots!

Connecting marketing goals to business goals is crucial to ensure that your marketing efforts are aligned with your company’s overall objectives and that they can drive the desired results. 

It is a critical step in creating a cohesive strategy that guides your team’s efforts and focuses them on what matters most to the business.

The first step in connecting marketing goals to business goals is to understand the current state of your business and what objectives it is working towards. 

This can involve conducting a SWOT analysis, researching your industry and competition, and talking to key organisational stakeholders. 

Once you have a clear understanding of your business’s priorities, you can start to identify how marketing can support these objectives. 

For example, if your business goal is to increase revenue, your marketing goal might be to drive more traffic to your website or increase conversions on your landing pages.

Once you have identified the specific marketing goals that align with your business goals, it’s crucial to ensure that they are measurable, achievable, relevant and time-bound (SMART goals) and establish key performance indicators (KPIs) that will help you track progress. 

The bottom line?

You should also create a plan of action that outlines the specific tactics and strategies that you will use to achieve your goals and regularly review and adjust your system as needed. 

By connecting marketing goals to business goals, you can ensure that your marketing efforts are aligned with your company’s overall objectives and that they are driving the desired results.

Understand the Goals of your Business

Here’s the thing.

Understanding the goals of your business is a fundamental step in creating a successful marketing strategy. 

These goals are what guide the direction of your company and provide a clear sense of purpose and focus for your marketing efforts. 

Without a deep understanding of your business goals, it can be challenging to create a marketing strategy that aligns with your company’s needs and objectives.

To understand the goals of your business, start by talking to key stakeholders within your organisation. These may include your CEO, CFO, and other senior leaders, as well as managers and employees from different departments. 

Get them all on the same page!

Ask them about the company’s short-term and long-term goals, its mission and vision, and the specific challenges and opportunities it faces.

In addition, conduct research on your industry and competition, analyse your own performance and conduct a SWOT analysis. By gathering this information, you’ll start to get a clear picture of where your company stands and what it needs to do to succeed.

Once you have a good understanding of your business’s goals, you can start to identify the specific marketing goals that align with these objectives. 

This can include increasing revenue, expanding market share, driving more traffic to your website, improving customer loyalty and more.

With a clear understanding of your business goals, you can create a marketing strategy that will support and drive these objectives and help ensure your company’s success.

The Importance of Setting Goals 

As the adage goes, “If you don’t know where you are going, you will probably end up somewhere else.” –Lawrence J. Peter.

Goal setting is essential because it provides a clear direction and focus for your marketing efforts. 

When you set goals, you outline the specific outcomes you want to achieve, which can help ensure that your marketing efforts are aligned with your company’s overall objectives. 

Furthermore, setting goals also helps to create a sense of accountability and ownership within your team, as everyone understands their role and the specific outcomes they are working towards.

Additionally, goal setting is important because it enables you to measure your progress and adjust your strategy as needed. 

By establishing key performance indicators (KPIs) and regularly reviewing your progress, you can identify areas where you are succeeding and areas where you need to improve. 

This allows you to make data-driven decisions and ensures that your marketing efforts are as effective as possible.

Moreover, setting goals can also have a motivational impact on your team. It helps individuals focus more on their specific tasks and have a sense of progress and achievements. 

By having clearly defined goals, individuals and teams can set their sights on achieving something specific and work together to make it happen.

In summary, goal setting is vital because it provides direction and focus, creates accountability and ownership, enables effective decision making and drives motivation. 

Marketing companies that take the time to set specific, measurable and achievable goals are more likely to achieve their objectives and drive their business forward.

12 Top Marketing Goals

These are some examples of common marketing goals that are specific and can be easily measured and tracked progress. 

It’s important to note that the specific goals your marketing team sets will depend on the overall objectives of your business and the particular challenges and opportunities it faces.

1. Increasing website traffic: Setting a goal to drive more visitors to your website is a common marketing objective. This can help to improve brand awareness and generate leads for your business.

2. Improving conversion rates: Another common marketing goal is to increase the number of visitors to your website who convert into customers. This can involve optimising your website’s design, user experience, and calls to action to improve conversion rates.

3. Growing email list: Building an email list is a cost-effective way to stay in touch with potential and existing customers. Setting a goal to grow your email list is a great way to increase engagement with your brand and drive more sales.

4. Boosting lead generation: One of the most important goals of marketing is to generate leads for your business. This can involve using a variety of tactics, such as content marketing, social media, and search engine optimisation, to attract potential customers to your website.

5. Creating brand awareness: Building a strong brand is essential for any business, and a joint marketing goal is to increase brand awareness. This can involve developing a comprehensive brand strategy, creating a solid visual identity, and engaging with customers through various marketing channels.

6. Increase sales and revenue: one of the most crucial goals for any business is to increase sales and revenue; your marketing team will work on different ways and campaigns to generate leads and convert them into sales.

7. Improving customer loyalty: Another important goal for marketing teams is to enhance customer loyalty. This can involve creating a positive customer experience, fostering brand loyalty and using retention marketing techniques.

8. Expanding market share: Another common goal for marketing teams is to expand their market share by reaching new customers, increasing the number of purchases from existing customers and growing sales.

9. Improving customer satisfaction: Marketing teams can enhance customer satisfaction by gathering feedback, addressing complaints, and improving products or services. This can help to reduce customer churn and increase repeat business.

10. Building a social media presence: Many businesses aim to establish a strong presence on social media platforms, such as Facebook, Twitter, and Instagram. This can involve creating engaging content, running social media campaigns, and building a following.

11. Launching a new product or service: Marketing teams can play a crucial role in establishing a new product or service by creating a go-to-market strategy, developing promotional materials, and creating buzz around the launch.

12. Developing a content marketing strategy: Creating valuable and informative content can help to attract potential customers to your website and position your business as a thought leader in your industry. Marketing teams can work on developing a content marketing strategy, which can include creating blog posts, videos, webinars, and other types of content.

Wrapping Up

SSC Digital is a vital player in the lead generation sphere, helping hundreds of companies across many industries scale, grow and succeed. 

Our team of experienced marketers have a proven track record of success in lead generation and can increase the number of qualified leads for your business. 

A reliable lead generation strategy is crucial in this highly competitive digital landscape. SSC Digital’s lead generation capabilities have helped businesses like yours to grow, succeed, and achieve their goals. 

If you’re ready to take your business to the next level, don’t hesitate to contact us and let us help you generate more leads and drive more sales.

Are you struggling to decide between product marketing and growth marketing for your business?

It’s a common dilemma faced by many entrepreneurs and marketers. This article will break down the key differences between the two approaches and help you determine which is best for your needs.

Whether you’re a startup founder, a marketing manager, or just curious about the marketing world, this article is for you.

So grab a cup of coffee and explore the exciting world of product and growth marketing!

What is Product Marketing?

Product marketing is the process of developing and promoting a product to potential customers.

It involves understanding the target market, determining the right price and positioning for the product, and creating messaging and marketing materials that effectively communicate the product’s value proposition.

For example, if a company is launching a new smartphone, the product marketing team would conduct market research to understand the needs and preferences of potential customers. Then, they develop a pricing strategy that maximizes revenue and profit and start creating marketing materials such as product brochures and website content highlighting the phone’s key features and benefits.

Product marketing aims to drive demand for the product and help the company achieve its business objectives.

Why is Product Marketing Important?

Product marketing is essential because it plays a crucial role in the success of a product. It helps companies understand their target market and create products that meet the needs and preferences of customers.

Additionally, product marketing helps companies differentiate their products from competitors, establish the right price and positioning, and create compelling marketing materials that communicate the product’s value proposition to potential customers.

What are the Benefits of Product Marketing?

Improved customer understanding:

Product marketing helps companies gain a deep understanding of their target market, which you can use to develop products tailored to customers’ needs and preferences. This understanding can lead to higher customer satisfaction and loyalty.

Differentiation from competitors:

Product marketing can help companies differentiate their products from competitors by highlighting unique features and benefits. Differentiation from competitors can make it easier for customers to identify and choose the right product for their needs.

Increased demand and sales:

By creating effective marketing materials and promoting the product to the right audience, product marketing can help drive demand for the product and increase sales.

Improved profitability:

By establishing the right price and positioning for the product, product marketing can help companies maximize revenue and profit.

Overall, product marketing is essential to the product development process and can help companies achieve their business objectives and drive long-term success.

Product marketing vs.Brand Marketing. How are they Different?

Product and brand marketing are two distinct disciplines, but they are often confused or used interchangeably.

While both disciplines focus on promoting products or services to potential customers, the two have several key differences.

Product Marketing

Product marketing focuses on developing and promoting a specific product or product line. It involves understanding the target market, determining the right price and positioning for the product, and creating marketing materials that effectively communicate the product’s value proposition to potential customers. It aims to drive demand for the product and help the company achieve its business objectives.

Brand Marketing

On the other hand, brand marketing focuses on promoting the overall brand and building brand awareness and loyalty among customers.

It involves creating a consistent brand identity and messaging and using various marketing channels to reach and engage customers. Brand marketing aims to create a positive brand image and differentiate the company from competitors in the market.

When deciding between product marketing and brand marketing, it’s essential to consider your business’s specific goals and needs. Product marketing may be the right approach if you have a particular product or line that you want to promote and drive demand for.

Here’s the thing, though.

Brand marketing may be the better choice if you want to build a strong brand and create long-term customer loyalty. It’s also worth considering each approach’s potential benefits and drawbacks and how they align with your business objectives.

Ultimately, the right direction will depend on your unique situation and needs.

What is Growth Marketing?

Growth marketing is a data-driven and customer-focused approach to marketing that focuses on driving sustainable and scalable growth for a business.

It involves using various marketing channels and tactics to acquire, retain, and grow a customer base, and utilizing data and analytics to optimize and improve marketing efforts continuously.

Unlike traditional marketing approaches that focus on broad, one-size-fits-all campaigns, growth marketing is highly personalized and tailored to individual customers’ specific needs and preferences.

It also emphasizes continuous testing and experimentation to identify and leverage the most effective growth strategies and tactics.

In short, growth marketing is all about finding creative and effective ways to drive growth for a business and using data and analytics to optimize and improve marketing efforts continually. It’s a dynamic and exciting approach to marketing that can help companies to achieve their growth goals and drive long-term success.

Why is Growth Marketing Important?

Growth marketing is vital because it helps businesses drive sustainable and scalable growth. In today’s highly competitive market, simply having a great product or service is no longer enough to ensure success.

Businesses must find creative and effective ways to acquire, retain, and grow their customer base to thrive and stay ahead of the competition.

Growth marketing is a data-driven and customer-focused approach that can help businesses achieve their growth goals. It involves using various marketing channels and tactics to reach and engage with customers and leveraging data and analytics to optimize and improve marketing efforts continuously.

One of the critical benefits of growth marketing is that it’s highly personalized and tailored to individual customers’ specific needs and preferences. Unlike traditional marketing approaches that rely on broad, one-size-fits-all campaigns, growth marketing focuses on delivering personalized and relevant customer experiences. This approach can help businesses build stronger customer relationships and increase customer loyalty and lifetime value.

Another advantage of growth marketing is that it emphasizes continuous testing and experimentation. Rather than relying on assumptions or gut instincts, growth marketers use data and analytics to identify and leverage the most effective growth strategies and tactics. This allows businesses to quickly and efficiently optimize their marketing efforts and drive better results.

Overall, growth marketing is an essential part of a successful business strategy. It helps businesses acquire and retain customers, drive sustainable and scalable growth, and stay ahead of the competition in today’s dynamic and fast-paced market.

Is Growth Marketing Better than Product Marketing?

Growth marketing and product marketing are both valuable and effective strategies for promoting products and growing a business. It’s not a matter of one being “better” than the other, but rather a question of which approach is more suitable for a given situation.

Growth marketing is a data-driven, customer-focused approach that seeks to identify and optimize the channels and tactics that drive the most growth for a business. Growth marketers always look for ways to improve customer acquisition, engagement, and retention. They use a variety of tactics and tools, such as A/B testing, email marketing, and content marketing, to do so.

Product marketing, however, focuses on positioning and promoting a product to a specific target market. Product marketers are responsible for understanding the needs and desires of their target customers, and they use this knowledge to create marketing campaigns highlighting their products’ unique features and benefits.

The Pros and Cons of Product Marketing

Product Marketing Benefits

First, it can help a business build a solid and loyal customer base. By understanding the needs and desires of their target customers, product marketers can create campaigns that resonate with their audience and build long-term relationships.

Second, product marketing can help a business differentiate its product from competitors. By highlighting their product’s unique features and benefits, product marketers can make it stand out from the competition and drive customer acquisition and retention.

Third, it can help a business build brand awareness and credibility. By creating marketing campaigns that effectively communicate the value of their product, product marketers can help a business establish itself as a leader in its market and gain the trust of potential customers.

Product Marketing Cons

First, it can be expensive and time-consuming. Developing and implementing a product marketing strategy requires significant resources, including research, planning, and execution.

Second, product marketing may drive growth slower than other approaches, such as growth marketing. While it can help a business build a solid and loyal customer base over time, it may generate a different level of rapid growth than other strategies.

Third, product marketing can take time to measure and evaluate. Because it focuses on building long-term relationships with customers, it can take time to track the effectiveness of product marketing campaigns and determine their ROI.

The Pros and Cons of Growth Marketing

There are several pros to growth marketing.

Growth Marketing Benefits

First, it can drive rapid growth for a business. By identifying and optimizing the channels and tactics most effective at driving change, growth marketers can help a company acquire and retain customers quickly and efficiently.

Second, growth marketing is highly data-driven and can be easily measured and evaluated. Growth marketers use a range of tools and techniques, such as A/B testing and analytics, to track the effectiveness of their campaigns and determine their ROI. This allows them to quickly identify what is and isn’t working and adjust accordingly.

Third, growth marketing is customer-focused and can help a business build long-term customer relationships. By focusing on customer acquisition, engagement, and retention, growth marketers can help a company develop a loyal customer base and drive long-term growth.

Growth Marketing Cons

There are also some potential cons to growth marketing. First, it can be expensive and time-consuming. Developing and implementing a growth marketing strategy requires significant resources, including research, planning, and execution.

Second, growth marketing can be risky, as it involves experimenting with different channels and tactics to find what works best. This can lead to unpredictable results and potentially costly mistakes.

Third, growth marketing can be competitive and crowded, as many businesses use similar tactics and channels to drive growth. This can make it difficult for a company to stand out and differentiate itself from competitors.

Choosing the Right Marketing Approach for your Business

Choosing the right marketing approach is important because it can significantly impact your business’s success. The right approach can help you reach and engage your target audience, drive customer acquisition and retention, and ultimately grow your business.

The SSC Digital Team offers a range of solutions, including their growth accelerator, that can help businesses choose the right marketing approach. The growth accelerator is a comprehensive program that helps businesses identify and optimize the channels and tactics that drive the most growth for their business.

The SSC Digital Team has a team of experienced growth marketers who can help businesses develop and implement a growth marketing strategy tailored to their specific goals and needs. They use a range of data-driven, customer-focused tactics, such as A/B testing, email marketing, and content marketing, to drive growth for their clients.

They work closely with their clients to understand their unique goals and needs, and they develop custom solutions designed to help them achieve their objectives.

When it comes to growing a business, it is essential to ask yourself how well your growth marketing strategy is working.

If your answer sounds something like “It’s okay…” or “I guess it’s working”, it is safe to say that you need to revisit the drawing board.

A reliable, robust growth marketing strategy has the potential to increase revenue, reduce costs and build brand awareness.

Growth Marketing 101

Growth marketing can be defined as the process of implementing systems to reach and gain new leads in a manner that is both repeatable and scalable. The focus here comes down to using various channels to drive customer acquisition, such as content marketing, paid search, paid social, email marketing, SEO, PPC, etc.

The concept of growth marketing can be applied to a business in various ways. Depending on the company and what growth it is after, it can be used to improve the conversion rates of a sales funnel or even drive more traffic to your website.

Where To Start

In today’s highly competitive market, it’s necessary to gain that competitive edge over your competition. SSC Digital is here to help you re-evaluate your current strategy, and we’ve compiled the perfect article for just that. Read on to discover 8 of the best business hacks to help you choose the right growth marketing strategy.

Let’s get started.

Need-To-Know Business Growth Hacks

Hack #1: Knowing What Growth Marketing Is

It might sound like a no-brainer, but defining what growth marketing actually means is the first step in the process.

Growing strategies are actions taken to increase businesses’ market share and increase their revenue. These are often referred to as “share-building” strategies because they help companies increase the proportion of the market they serve.

In order to grow your business, you must first have a clear understanding of your target customer and what they want. This can be done through surveys, focus groups, and one-on-one interviews, among a few other options.

Another critical part of growing your business is identifying the barriers that keep customers from choosing your company over the competition. Once you’ve identified those barriers, determined what defines them and found ways to then eliminate them, you can start growing your business.

Hack #2: Understanding How Growth Marketing Strategies Work

We mentioned that we’re going back to the drawing board, so part of this is understanding how growth marketing strategies work.

In a nutshell, a growth strategy outlines how a business plans to overcome challenges to achieve its goals and expand both now and in the future.

Growth plans help marketers align a marketing team with long-term goals and then develop a strategy for achieving any objectives in the future.

It’s all about research, refining, targeting and being open to continuous improvement.

Remember, failing to plan is planning to fail. With that said, market research and understanding are fundamental, so be sure to do your homework first.

Hack #3: Understanding The 4 Types of Growth Marketing Strategies

Before starting to implement any growth strategies, it’s essential that you understand the different growth strategy types and what they entail.

Acquisitions, mergers, and partnerships: 

When companies merge or acquire other businesses, it helps to bring their existing customer base with them.

This will help the new company to grow exponentially in a short period of time, making it easier in the bigger scheme of things.

Market development: 

This is a strategy that focuses on increasing market share.

Being a more long-term approach, this entails the business aiming to become the go-to brand in its respective industry.

You’ll want to put an emphasis on customer service and product quality to achieve this goal successfully, reaping sustainable results over a more extended period of time.

An example of a company that uses this strategy is Amazon. Dominating the marketing and industry, Amazon has readily become the go-to eCommerce site for many people.

Product development: 

It’s essential to keep improving existing products and services, as well as continually introduce new ones. You can start by asking your customers what they would like to see or what is missing from your current offerings.

This gives you priceless insight into the inner workings of your market and target customers, allowing you to work from the bottom up. This results in a business building a solid, sustainable line of product development through its business growth strategy.

You can also conduct surveys to find out what types of products your customers would like to see.

Creating a new product or service starts with research. Find out what your current customers want and need. Questions to help you solve this could be:

• What problems are they trying to solve?
• What do they dream of having but don’t have yet?
• What are they struggling with?

After you’ve done your research, you can start brainstorming product ideas. From there, you can start the process of designing and building your new product or service.

Diversification: 

This strategy involves venturing into new markets.

You can start by finding out what your current customers like about your brand. What are they struggling with? What other products or services would they want to see?

You can then use this information to develop a new product or service. If you’re unsure where to start, conduct some market research or brainstorm some product ideas, or you can enlist the help of experts and work from there.

Hack #4: Understanding The Difference Between Growth Hacking vs Growth Marketing

Growth Hacking and Growth Marketing are terms that are often confused with each other and are used interchangeably. However, the two are not synonymous but rather have a key difference between them.

While they both help businesses grow, they have very different meanings.

Growth Hacking is a marketing strategy that focuses on using unconventional methods to achieve growth. It is a method of achieving growth by taking advantage of new opportunities and unconventional tactics.

This involves using creative ways to acquire customers and analyze data in order to improve the marketing process.

Growth Marketing is similar to Growth Hacking, but it also focuses on one other thing – the product itself. Growth Marketing is a process that helps businesses reach their goals through effective marketing strategies and techniques. It helps companies achieve their goals by providing a framework for measuring success and tools for tracking progress along the way.

Hack #5: Utilizing Top Growth Marketing Strategies.

In terms of what to use, the answer is never simple. The good news is that there are numerous strategies available that can be utilized depending on your requirements and, of course, budget.

Here are the five most common strategies:

Paid advertising

Paid advertising is one of the most effective ways of growing a business. It allows you to reach a large number of potential customers very quickly.

Paid advertising can be very expensive, and it’s essential to ensure that your adverts are relevant and targeted to the right audience to make this process worthwhile.

Content Marketing

Content marketing is a very effective way of attracting new customers in a targeted manner.

This is an effective way of getting your business in front of potential customers and keeping them engaged with your brand.

Search engine optimization (SEO)

SEO is an excellent way of attracting new customers and is essential for driving traffic to your website through organic search results.

By using SEO-related growth hacks, you can ensure that your website is not only seen by the right people but that it effectively attracts them to keep engaging. This can help to increase brand awareness and drive up sales.

Content amplification/promotion

Content amplification or promotion involves sharing your content with others in order to attract new customers.

This can be done through social media, email marketing, or your own website. Content amplification is a great way to get your brand and products in front of new people.

It also creates a helpful customer experience by providing valuable advice and resources. In order to get the most out of content amplification, you can tailor your message to the audience.

A/B testing

A/B testing is a great way of improving your conversion rates and increasing the number of sales you make.

By performing A/B tests on your website, you can improve your conversion rates and increase sales.

A/B testing involves making changes to your website, such as the color of your header or adding/tweaking a particular feature to see whether it improves your conversion rates.

Once you’ve made these changes, you can then compare the results with the original version of your site. You can then use this information to improve your site and increase sales using actual results to gauge the potential success rates.

Hack #6: Acknowledging What Makes A Business Growth Strategy Effective.

Let’s revisit the fundamentals that determine the success of any growth plan. It is essential to understand your identity and the company’s DNA first.

This is the first step towards a successful growth strategy.

The next step is to identify your core values and strengths. This will help you understand your business better, and it will make it easier to build a strategic plan that not only works but also lasts too.

You should also conduct an in-depth analysis of the current state of your business. This will help you find out where you are currently and what needs to be done to achieve the desired results.

Last but not least, the thing you should do is set measurable goals that will help you track your progress along the way.

These goals should be clear, realistic and achievable within a set period of time. You can measure progress using various methods, including financial and Key Performance Indicators (KPIs).

Hack #7: Understanding The Components of A Successful Business Growth Strategy

What are the effective ways of building a successful business development program?

Let us examine some crucial aspects.

• Conduct market research:

You can start by conducting thorough market research. This will provide you with all the necessary information about your current clients, potential future customers, as well as your competitors.

• Determine your growth strategy:

After completing your research, you can start to determine the best possible strategy for your business.

Having a clear vision of where you want to go and how you plan on getting there is essential. The growth strategy should be realistic, achievable, and set in stone – it should also be based on the information you gathered during market research.

• Monitor and measure success:

You should aim to create a strategy that is easy to follow and monitor. This will help you track your progress along the way.

You should also have benchmarks in place to measure your success. You can use various tools and metrics, including financial and key performance indicators (KPIs).

• Create your execution plan:

After you have a clear vision of where you want to go, the next step is determining how you plan to get there. How should you execute your strategy? What are the most effective ways of building a successful business development program?

These are just some of the questions that need to be answered to create a solid execution plan.

• Set growth goals specifications:

After you have determined the most effective ways of growing your business, you can start to set growth goals. These goals should be clear and measurable, and they should also be realistic and achievable within a set period of time.

Hack #8: Get Expert Assistance

Growth Marketing can seem overwhelming, especially when you’re pressed for time and resources. When you are feeling overwhelmed and don’t know where or how to start, consider calling in the expert.

SSC Digital is a digital marketing agency with a difference, working with you to develop a digital marketing strategy that is customized for your business and aligns with your goals, giving you the best return on investment (ROI).

We have years of experience and have worked with numerous niche industries to expand and grow our client’s businesses.

The Goal

At the end of all this, the goal is to find a business growth strategy that will work best for your business. From there, you can accelerate potential business growth and allow your business to reach new heights.

SSC Digital is a one-stop shop that offers everything from lead sourcing and ICP development to content creation and outreach campaigning. We work within your budget and your timeframe to deliver results you can measure. Get in touch with us to implement the perfect growth marketing strategy for your business today.

Today’s business landscape is highly competitive. In order to stand out and drive growth, businesses must think outside the box and experiment with new marketing strategies. 

Growth marketing is a hybrid approach that blends traditional marketing techniques (such as brand awareness, advertising, and public relations) with innovative solutions to accelerate a company’s growth. It’s a strategy that focuses on expanding an organization’s scope by increasing its visibility and driving user adoption of its products or services. 

 This blog post will walk you through everything you need to know about growth marketing. Let’s get started!

 What is Growth Marketing?

Growth marketing is a strategy for attaining product/market fit. It’s a way to accelerate the process of finding product market fit, reduce marketing costs, and optimize customer acquisition. 

It refers to the process of accelerating growth as quickly as possible. It’s the process of taking a company from its current state to being able to scale and grow at a much faster rate. 

 Growth marketing is the process of finding a scalable and repeatable way to acquire new customers. 

 It’s focused on driving customer acquisition through a variety of different channels, such as content marketing, paid search, paid social, email marketing, SEO, and PPC, etc. 

 This can be a challenging task for any business, but there are tried and tested methods that can help companies to achieve growth.

We go into more detail on all things growth marketing in our rundown of business growth hacks. This is a great place to get started with more information.

 Why Does Your Company Need Growth Marketing?

 If your business is having trouble finding or retaining customers, or if you need more people to purchase from you, it’s time to consider growth marketing. 

 If you’re at the point where your company is profitable, but you aren’t growing, you’re a new company that’s struggling to find customers, or if you want to take your company to the next level, you need growth marketing. 

 Growth marketing is important because it gets people talking about your company and products. When you invest in growth marketing, you are putting money into advertising, content marketing, and public relations in hopes of getting more people to your website and purchasing your products. 

 Once people are in your sales funnel, it’s easier to close them as customers.

If you’re looking for a partner to help you fill up your sales funnel, SSC Digital can assist. 

With over ten years of experience working within various industries, our team has the savvy and know-how to get you the qualified leads you’re looking for. We offer a comprehensive range of services, from cold email marketing to data cleansing and more. 

Follow the link to speak to one of our team members today.

 Types of Growth Marketing Strategies

There are a lot of different growth marketing strategies out there. Some are more effective than others, so it’s essential to do your research and find the strategy that will work best for your company. 

Here are the most popular types of growth marketing strategies:

Content Marketing 

Content marketing is the process of creating and distributing valuable and exciting content to attract and engage new customers. The most common forms of content marketing include blogging, podcasts, videos, e-books, webinars, etc. 

SEO

SEO stands for “search engine optimization.” When done correctly, it helps ensure that your website appears at the top of search engine pages for the keywords you want to rank for. SEO is a very long-term play; the earlier you start, the better. 

Paid Search 

If you want to boost traffic and sales quickly, paid search can help. It’s best suited for situations where you know your ideal customers are searching for particular products or services but aren’t ready to buy just yet. 

 PPC

PPC stands for “pay per click.” Pay Per Click is an internet marketing strategy that involves paying for placement in online search engine result pages (SERPs) and is generally used for driving traffic to websites or generating leads. 

Social Media

Social media marketing is the process of building a following and establishing a presence on social media sites like Facebook, Instagram, YouTube, and Pinterest in order to drive traffic to your website and generate leads. 

Email Marketing

Email marketing is the process of creating a marketing campaign that uses email to generate sales leads and cultivate a customer base. 

Public Relations

Public relations is the effort to cultivate a positive relationship between your business and its various publics, such as its employees, suppliers, customers, investors, government bodies, and the media. 

Events

Events like conferences, meetups, and hackathons are great ways to expand your network and make new connections. They’re also great ways to test out your products in a real-world situation. If you want to host an event, you can use growth marketing to promote it.

 Growth Hacking vs Traditional Marketing

For the uninitiated, the terms “growth hacking” and “traditional marketing” may sound like they’re interchangeable. 

 But they’re not. When done correctly, growth hacking can help you get more customers faster for less money than traditional marketing. That said, growth hacking and traditional marketing differ in many ways. 

The significant differences between growth hacking and traditional marketing 

• Goals

While traditional marketing is focused primarily on increasing awareness, growth hacking has a much broader focus. It’s about increasing awareness, yes, but it’s also about driving engagement and conversions.

• Focus

Traditional marketing is focused on driving traffic to your website, while growth hacking is focused on driving action once that traffic arrives.

• Tools

Traditional marketing uses tried and true methods, such as email marketing, public relations, brand building, etc. While many of the same techniques are used in growth hacking, the focus is on using them in a new way.

• Experimenting

Traditional marketing is a tried and true method that works for many businesses. While it can and should be adjusted for each company, it doesn’t focus on experimentation. Growth hacking does.

 This leads me to my next point.

 The Importance of A/B Testing

A/B testing, or split testing, is a growth marketing strategy that allows you to test different versions of a page, ad, etc., in order to determine which is more effective. 

 Using A/B testing is a great way to determine what your customer base responds to. It’s a great way to understand your target audience and make sure that you’re meeting their needs. 

 It’s also a great way to make sure that your marketing efforts are being used effectively. If you want to improve the effectiveness of your marketing campaigns, you need to A/B test. To find out what’s working and what isn’t within your marketing strategies, you need to A/B test.

 Bottom line

Growth marketing is the process of finding a scalable and repeatable way to acquire new customers. It’s focused on driving customer acquisition through a variety of different channels, such as content marketing, paid search, paid social, email marketing, SEO, and PPC, etc. 

You can implement growth marketing in a variety of different ways. For example, you can use it to drive traffic to your website, or you can use it to improve conversion rates for your sales funnel. 

 The goal is to find a strategy that will work for your business and then use it to accelerate growth. The best way to do that is by using data to make informed decisions about which channels are working and which aren’t. And if you’re still in doubt, give SSC Digital a shout. We’ve got the expertise and the solutions to help skyrocket your business.

In the world of business, customer loyalty can make or break your company. After all, when consumers have so many different options, they’ll often choose to spend their money elsewhere if they don’t feel like your brand is worth their time.

Keeping customers happy is an integral part of any business strategy, but it can be challenging in a fast-paced industry. To measure customer loyalty and see how well your business meets the needs of your clients, you need a specific metric known as Net Promoter Score (NPS).

This helpful tool not only helps you identify areas for improvement with your customers but also measures how likely existing and potential customers are to recommend your store to friends and family. This article takes a look at the importance of NPS and how it can impact your organization.

Let’s deep dive.

What is the Net Promoter Score?

Net Promoter Score (NPS) is a simple metric that measures customer loyalty. 

It’s calculated by asking one simple question: “On a scale of 0 to 10, how likely are you to recommend our business to a friend?” Customers who respond with a 0-6 are considered “detractors,” while those who give a 9 or 10 are called “promoters.” 

NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. For example, if 10% of your customers give you a 0-6 rating and 90% give you a 9 or 10, your business’s NPS is 10. If 10% gives you a 0-6 and 80% give you a 9 or 10, your business’s NPS is -10. The lower your NPS, the less likely customers are to recommend your business.

What Are the Benefits of Net Promoter Score?

A high NPS score is a good way to tell whether your customers are satisfied with your business. That’s because the NPS score is based on customer feedback, not sales figures. In other words, it’s a reliable metric that can help you improve customer retention and grow more loyal customers in the future.

• Helps Measure Customer Loyalty:

NPS gives you an objective way to measure how loyal your customers are. It also helps you see where changes need to be made. For example, if you consistently have a low NPS, this could mean that your business isn’t meeting the needs of your clientele or that it’s difficult for clients to reach the company.

• Helps Track improvements:

NPS is a great tool for tracking how well your business is improving its relationship with customers. If your NPS is increasing over time, it means that customers are more satisfied with the products and services they’re receiving from your business.

• Highlights Areas for Improvement:

By identifying what needs to be improved to increase customer loyalty and satisfaction, NPS can help businesses make strategic changes that will ultimately increase sales and profits. For example, if you’re consistently receiving a low NPS, it could mean that your product or service is not meeting the needs of your clients. In this case, it may be time to make changes to your offering.

• Identifies Detractors:

By identifying areas of dissatisfaction with a business’s products or services, NPS can help businesses find out what needs to be fixed to improve their relationship with customers. When you know who your detractors are you’re able to take a proactive stance and nurture and improve your relationship with them.

What Do You Do With Your NPS Score?

As we mentioned above, NPS helps you identify areas for improvement within your retail business and shows you who your most satisfied customers are. 

Once you have this information, it’s easier to tailor your offerings to meet your customers’ needs and expectations. You can also create marketing campaigns that resonate with the people who are most likely to become repeat customers.

What Are the Benefits of NPS?

As a metric, NPS allows you to measure how satisfied your customers are with your business. It also helps you identify ways to improve customer loyalty and increase revenue.

For example, NPS is often used by companies to determine which departments need more funding or training and which ones are performing well enough to be left alone.

If your business has an NPS below 0 (also known as “net detractors”), it’s time to look at your employees and figure out what you can do to make them more effective. In contrast, an NPS of 10 or higher means that your business is doing well and has a large number of loyal customers.

How Do You Calculate NPS?

The first step in calculating NPS is to ask your customers to rate their experience with your business on a scale from 0-10. This is usually done by way of a survey or questionnaire that your clients can answer after rendering your service.

If they give you a 9 or 10, they are considered “promoters” and are given a score of +100. If they give you a 0-6, they are considered “detractors” and receive a score of -100. The difference between the two scores is then divided by the total number of respondents to calculate your company’s NPS.

For example, if 5% of respondents gave you a 9 or 10, 70% gave you a 0-6, and 20% gave you an 8 or 9, your company’s NPS would be -20/(5+70+20)= -3

These numbers paint an accurate picture of your organization’s current state of affairs and can help you implement the strategies and measures you need to improve.

How to Improve NPS Score.

Increasing your NPS score is all about meeting your customers’ needs and expectations.

To increase your NPS score, you should ask yourself two questions: 

First, do I have what my customers want? And second, do I have what my most satisfied customers want? If the answer is no, then you need to find a way to get it or offer something else that meets their needs.

This will help you build positive relationships with them and increase loyalty over time. 

There are several strategies you can use to boost your NPS.

– Focus on improving customer service. 

When customers have a positive experience with your business, they’re more likely to recommend it to others. This is a great way to not only increase your NPS but also your overall revenue.

– Offer incentives. 

When you reward your most loyal customers, they’ll be even more likely to promote your brand to others. You can do this with things like loyalty programs, product discounts, or seasonal giveaways.

– Invest in marketing. 

Great marketing campaigns are designed to appeal to the people most likely to become your customers. This will not only help you improve your NPS but also bring more people into your store.

– Make your customers feel valued. 

When you ask for feedback and take the time to listen, your customers will appreciate the fact that you care about them.

– Listen to your customers. 

When you ask for feedback, it’s important to actually listen instead of just waiting for people to stop talking. Hearing what they have to say is a great way to increase their loyalty and improve your NPS score.

When you understand what your customers are looking for, you can tailor your offerings to meet their needs and expectations.

Remember Rome wasn’t built in a day and, it’s important to understand that it takes time to make these improvements, so start slowly by tweaking your process and make continuous improvement part of your modus operandi.

What are the Net Promoter Alternatives?

The Net Promoter Score (NPS) is not the only method for measuring customer loyalty. While it does provide a good indication of how likely a customer is to recommend your business to others, there are other options available.

Customer Effort Score (CES) asks customers to rate their experience on a scale of 1-10. It measures how much effort they needed to put forth to do business with you. The lower the number, the easier your customers found it to do business with you.

Customer Satisfaction Score (CSS). This score measures how satisfied your customers are with your products and services, as well as how likely they are to make future purchases from you again.

As mentioned above, the Net Promoter Score is a good way to measure customer loyalty, but it’s not the only way. Just make sure you understand what each score tells you about your customers.

Bottom line

Net Promoter Score is a simple metric that can make a big impact on your business. Once you know your NPS, you can identify areas for improvement and tailor your offerings to meet your customers’ needs and expectations. 

This will not only help you retain current customers but also bring in new ones who are more likely to become repeat customers. With these tips, you’ll be well on your way to increasing your NPS and improving your business. 

If you’re looking for a partner to skyrocket your business, SSC team can help. We offer an array of digital marketing solutions including lead sourcing, ICP development, content creation, outreach campaigning, and robust reporting. Our friendly and knowledgeable team are waiting for you to get in touch