Why Today’s Generation is Missing out on Sales Although following up with prospects after initial outreach is essential for generating new leads and increasing sales, it is a practice that the majority of the younger working generation seem to fear and avoid at all costs. Many will never make contact with a prospect again if …
Most businesses aim to create higher quality leads and make their sales process more efficient. To do this, \’lead nurturing\’ must be a part of your strategy. Don’t just take our word for it; Forrester Research reports that ‘’companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.’’ What is …
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Lead generation has undergone a massive transformation in recent years, and, like many other industries, this is primarily due to technological advancements. In today’s world, leads are generated differently than before, so let’s take a look at what works for businesses in 2022. Lead generation objectives Lead generation, as opposed to the cold calling and …
Why Effective Follow-Ups are Key for Lead Generation and Closing Sales Some say “the more the merrier”, however, we disagree. Our head of sales, Vanessa Huygen, gives some insight into follow-up sales strategies for success. What is a Follow Up, and how would it help your lead generation strategy? As a salesperson, following up with …
Solving The Ongoing Challenge of Hitting Your Quarterly Sales Targets It’s a tale as old as time, and one we are all very familiar with. You KNOW that your business can offer prospective clients exactly what they’re looking for, but just how do you convince them to choose you over your many competitors? So how …
LinkedIn is a social media platform that every business or singular professional must-have. And yet, it is still relatively foreign to most users. We know how to sell our brand, but just how do we generate the leads we need via the network? So first, we need to understand just how big of an influence …
5 Lead Generation Tips on Growing Your LinkedIn Network Read More »
Finding the right lead gen partner is complicated. To supercharge your sales pipeline, choose a lead generation company with these five key qualities.
Cold Email Explained Email marketing delivers the highest ROI to marketers than any other channels, including social media. Cold email outreach campaigns can help you to reach more potential customers and make more sales, so it is an art that requires mastering. Cold emailing requires finesse because there’s so much noise to cut through in …
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B2B lead generation is complex — the sales cycles are long, customers fewer, and it involves more decision-makers. This makes it far more complicated than B2C lead generation, where customers are many, and sales cycles are shorter. That’s why any B2B business needs to give special attention to their lead generation efforts. If you don’t …
Your B2B Lead Generation Cheatsheet to Grow Your Business Read More »
Email personalization at scale requires a well-thought-out, organized workflow. No ifs, and, or buts about it! The more personalized your emails are, the more valuable they will be to the recipient. Not to mention, the better your response rate will be. The inverse is true as well. If your emails aren’t personalized or relevant to …
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