Email Automations considered Holy Grail of Marketing Communications
Email automation is considered the Holy Grail when it comes to marketing communication. But did you know that it has the highest ROI among other digital marketing techniques? It can go as high as 4400% or $44 for every dollar spent on your email marketing campaign. Cha-Ching! And email automation makes everything a lot easier.
It’s essential to ensure that your email marketing is cutting edge. It takes multiple touchpoints for people to buy into your business. Everyone’s a little resistant to ads and promotions is why email automation tricks are vital. They help you stay in front of your audience without sounding like a bot.
With any email outreach program, the key is personalization. The following automation tricks will help you connect with your audience personally and reach as many potential customers as possible.
Welcome Email Automations
Anyone who engages with your business in any way should receive a welcome email. It makes. First, the customers feel welcome. When customers interact with your website or sign up for your newsletter. They expect some kind of confirmation. It doesn’t have to be on the level of Joey’s “How you doing?” But a simple email that acknowledges their presence should be enough.
Even if the confirmation or welcome email is automated, it helps people feel like they made a good choice in connecting with you.
Welcome emails are straightforward to set up. Any email system that integrates with your website can send out an automatic email to your new contacts
Reminder Email Automations
One of the best email automation tricks is to set up reminder emails in your system.
- Email campaigns are an essential marketing tool, but many people miss the initial email or two because it gets buried in their inbox. Follow-up emails are a great way to ensure that your message is seen and helps to avoid the spam folder
- Whenever your company has special offers or promotions, have an automatic email sent out to your list. Spreading the promo via email is effective in increasing your sales.
- An easy form of reminder emails often overlooked is emailing people on their birthdays, anniversaries, or any day important to your customers. People feel your business is human when you celebrate important moments in their lives with them.
- Remind people about the events you have coming up. For example, if you’re going to be at a conference, a networking event, doing some giveback for the community, running a webinar or live video, let your customers know. This way, people will learn how to reach you or what you’ve been up to recently.
Thinking of email campaigns in terms of in-person sales can be helpful. However, when selling to someone in person, you need to personalize your sales approach based on the customer’s interests, communication preferences, or previous purchases.
Behaviour-triggered emails are an effective way to segment your email lists. But, just as life is a box of chocolates, people’s behavior can also be unpredictable. You don’t know what type of response you’ll get, so it is better to cover all bases.
If someone does not respond to your emails, you can add them to a new segment of your email list. It allows you to send them follow-up emails that may be more relevant to their interests. For example, if you have an email about a new product and someone on your list does not open it, you can send them a follow-up email with more information about the product.
Here are some tips:
- Pay careful attention to how your customers act.
- Set up behavior flow charts with corresponding automated emails based on their interactions with your company’s outreach.
Email automation makes it easier to set up behavior-triggered emails, but you need to consider what actions your audience takes and send out an email based on that action.
Email Drip Campaigns
Drip email campaigns are a great way to keep your customers engaged. By sending out a series of emails, you can guide them through your sales funnel and ensure they get the follow-up they need.
Here are the elements that set email drip campaigns apart from other email marketing techniques:
- The message timing has a defined course and schedule
- The automated messages are sent out to specific subscribers depending on their status and behaviors.
But the real magic of drip campaigns is that they allow you to build trust with your audience. Instead of blasting everyone with the same email, you can assign your subscribers into different funnels and run separate campaigns for each funnel.
Engaging Inactive Customers
Using a CRM, you can segment and send email campaigns to any inactive customers in your database. Set up your automated emails to send out if someone hasn’t purchased within a month, three months, six months, or whatever fits your timeframe.
You can also combine this technique with the other methods listed above. For example, have past customers get reminder emails about promotions you have coming up. Create a multi-email drip campaign. Experiment with your techniques and test which one works the best.
Good customer relationships are crucial to success in business. You need to work to get someone’s company and maintain good communication to maintain that relationship. Even if it’s been a while, customers who have bought from you are more likely to buy from you again. You may be surprised how many people become repeat customers with time and regular follow-ups.
Goodbye Messages when sending out a Cold Email Outreach
When sending a cold email outreach sequence, which usually consists of 4-6 emails to a person, often a well-crafted goodbye email (or “breakup email”) can convert cold prospects into a sales call. The last email in the sequence is your breakup email. Letting your opportunity know this will be the last time you reach out is a compelling message, and you can use that moment to your advantage.
Although deals go away, you know that moment creates a Fear of Missing Out (FOMO) for the prospective client. Scarcity is a powerful selling tool.
Letting your prospect know that you have something unique and personalized for them. This can help them and coupling that message with “this will be the last time I reach out” can create a trigger for your prospect to react.
For example, consider this email:
I’ve tried reaching out 5 times to let you know about the ways I can help your business grow. Are you interested in talking about how I can help you increase your top line revenue by 20% with a few easy tactics to put in place?
This will be the last time that I reach out – I don’t want to bug you.
If you’re up for jumping on a 15 minute call, I’d love to tell you about our program and how it can help you have a great year.
Please let me know if you’d like to discuss it.
By crafting the right goodbye email, you can create triggers to convert your prospects into new sales calls and grow your business.
Map out the different touchpoints where your customer engagement happens. Whether it’s a cold email outreach to acquire customers. Setting up an email lead nurturing campaign or setting up a mailing list. Identifying the context for when your prospective customers engage with you will help you create breadcrumbs for their user experience with you and your business. Creating email automation around the customer journey will help you convert more visitors into new sales leads.
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