Lead generation has undergone a massive transformation in recent years, and, like many other industries, this is primarily due to technological advancements. In today’s world, leads are generated differently than before, so let’s take a look at what works for businesses in 2022.
Lead generation objectives
Lead generation, as opposed to the cold calling and outdated marketing methods of the past, is today considered an art and a science; well, it is in the hands of experts like SCC Digital. We are a company that has taken state-of-the-art lead generation to a new level. Still, for everything we do, there has to be a reason and a motivation, so what are the objectives of the businesses that come to us for assistance?
This is a summary of a subject that we will unpack in much more detail in articles to come, but in essence, we aim for 4 primary objectives with the lead generation package that we offer our clients. These are…
Meet sales targets – It is essential to target decision-makers and close more deals, leading to accelerated growth and more demand generation.
Book more meetings – This means converting interested prospects into qualified opportunities.
Penetrate new markets – The objective here is to successfully target new markets through a research-driven approach.
Optimize growth – Here, the SCC objective is to make it rain demand generation so your company can reach new heights!
How do we generate high-quality B2B leads?
There are various ways we do this, but in essence, there are few primary ways that modern lead generation experts go about finding great ways to generate high-quality B2B leads… again this is a summary as our methods are quite complex and detailed, so once again do watch this space for more…
In-depth market research
Market research has been around for a long time. Excellent market research yielding unprecedented results is a result of new technologies. We use cutting-edge tools and human curators to help create a trustworthy, useful target audience database. Like most of what we do, we use a data-driven approach that guarantees efficient marketing and established results.
Data Analytics
At its core, optimization is all about making the best use of available resources. And when it comes to marketing, that means using data to drive decisions. We measure every aspect of our outreach campaigns. From subject lines to message content to the best time of day to approach potential customers.
Strategies and Tactics
We also constantly evaluate the effectiveness of different strategies and tactics. This allows us to fine-tune our approach and get maximum results. This focus on data and continuous improvement ensures that we can always provide our clients with the best possible return on their investment.
Strategy Improvement
We monitor every reply we receive, whether positive or negative, to gain insights that help us improve our strategy on an ongoing basis.
Full-service teams
We specialise in recruiting, hiring and training experienced sales professionals. In addition, our teams are experts in lead generation, market research, email deliverability, data analysis and strategy development.
Content writing
B2B e-mails need to be interesting enough to grab your audience’s attention. In addition, your emails should include content that outlines your unique value proposition. At SSC, our content writing team specialises in creating cold e-mail sequences that evoke an emotional response, leading to more qualified calls for your sales teams.
Email delivery
Email delivery is a complex process, and many factors make sure your messages end up in inboxes. SSC can help you navigate these waters with our email monitoring, verification and delivery services. We have tried and tested strategies that help you reach more customers and convert more prospects into leads.
Consult the experts
We have just touched on the tip of the iceberg here and our services, for example, also include recruitment sourcing, so talk to us about what we can do for you based on your specific needs – and watch this space for much more on these and other great ways to generate high-quality B2B leads!
