Solving The Ongoing Challenge of Hitting Your Quarterly Sales Targets
It’s a tale as old as time, and one we are all very familiar with. You KNOW that your business can offer prospective clients exactly what they’re looking for, but just how do you convince them to choose you over your many competitors? So how can one Hitt quarterly Sales Targets?
It can be complicated to cut through the noise of it all, and solving the ongoing challenge of hitting your quarterly targets is a struggle all software companies are familiar with
So what’s going to make you stand out from the crowd? First, reaching the goals you’ve set out for yourself is essential, and it can often be discouraging when you’re not generating successful leads.
Luckily, there are solutions, and we’re here to tell you what those are.
First, we must consider exactly how we can reach the right people at the right time. So how do you find prospects interested in what you’re putting out?
Utilizing LinkedIn and email marketing are successful ways of reaching your target audience where they are. What’s more, these options of lead generation marketing are instant, easily accessible, and, best of all, free!
Next, perhaps the most critical step is to have a large enough pipeline to secure genuine, quality leads. On average, the number of targets you’re reaching out to needs three times the amount you need to close. So, if you’re trying to close 10, you must have 30.
To get a significant pipeline, nailing a hyper-targeted campaign via email or LinkedIn is essential. The more you hone in on your desired audience and their specific pain points, the higher your conversion rates.
So, we need to assess what our prospects need before ascertaining how we can help them. Focus on THEIR pain point first – what are they looking for? What is it the company is struggling with? Then, dig into the recurring needs of people within the industry until you find exactly what it is you can target, rather than focusing on the means to an end.
Opening with a strong one-liner that speaks directly to their unique pain points is a guaranteed eye-catcher and will have the reader pausing with a “they understand me!” moment. After all, relatability is everything.
We get it, hitting those quarterly sales targets is a feat many have yet to conquer. Building an extensive pipeline of the right audience and focusing on solving a genuine pain will help you get there. Personalize your messaging and let them know that you genuinely understand them.
Once you nail these elements, you will have a better chance of meeting your quarterly sales goals.
Are you ready to smash those sales? Success!
Read our next article Follow Up Sales Strategies for Success.
