Lead Generation for critical success
Sales departments are under immense pressure to meet quotas and forecasts. Acquiring leads, qualifying them and then nurturing them through the sales funnel is critical to success. However, many companies find themselves in a position where they are not effectively prospecting for new leads, resulting in a poor lead generation outcome. This can result from a number of factors, such as not having a customized process in place or not having the right tools and resources at their disposal. If your company is struggling to bring in new business, it may be time to evaluate your prospecting process and make some changes.
There are two difficult situations that many sales departments find themselves in:
- First, trying to get more leads when few are coming in.
- Having too many leads, but most of them are not good prospects.
Sales teams can become demoralized when confronted with an unending stream of low-quality leads, which can lead to halted productivity. A lead deluge can be even more devastating than a lead drought, as it wastes time, resources, and emotional energy.
If your sales team is spending too much time on prospecting and qualifying, they cannot focus on pitching and closing. This is where our team comes in. We manage the prospecting process, so your team can focus on what they do best.
Sales Prospecting Management is a science.
Sales Prospect Management is a science that our knowledgeable and specialized team has developed. Our tactical approach starts with creating our leads lists and then moving into a heavy testing phase. We analyze email subject lines, text, frequency, targeted decision-makers, and industries to find patterns and draw actionable conclusions.
After testing is complete, we will have a clear understanding of your product and industry. We will also be clear about the following:
- Who your decision-makers are
- Which industries and categories are ideal
- What time of day and day of the week are most effective to pitch
- What subject line will get the highest open and response rate
- How many emails do we need to send to bring you a qualified, warm lead
We analyze the sales team’s results and data to tailor a process that will work best for your target audience and what you are offering. Then, after completing rigorous testing, all that is left is to turn up the power. The result is a continuous flow of leads that are ready to purchase, improving your lead generation strategy.
Manage your prospects with the SSC Digital
Our years of experience working with companies across a broad range of industries, from mobile apps to home goods companies to design agencies, has given us the skills and expertise to create and refine a prospecting process that will meet – and exceed – your company’s sales forecast. Through our research and analysis, we will identify the most effective methods for reaching your target market and implement them to help you reach your business goals.
Are you looking for a way to give your sales team a boost? Are you looking for a lead generation expert? We can help! We work within your CRM to bring new leads and warm, ready-to-close leads directly to your sales team. This helps avoid duplicating efforts and keeps morale and results high. Ready to get started on company growth and success? Let’s go!
