What are Leads? Why are they Vital in the Sales Game?
Closing sales is the goal of every business, and whether you are selling a product or service, the method of successful sale closing is the same, and it starts with leads. Leads, in their simplest form, are contacts who match your ICP. Let\’s look at why leads are vital to the sales game. Why are pipeline leads so important?
You need to find leads that suit your target market through specific research. This ensures they are likely to want to work with you before making contact with them. In other words, you need to ensure they are a “qualified lead”. Once a qualified lead is identified, the contact needs to be made through an initial outreach strategy. Should they not respond, a follow-up flow must begin. These are crucial steps to turn leads into sale-closing clients.
So let’s start at the initial step: finding the lead.
A lead is like a vital clue you might find while on a treasure map; it’s the one you WANT to follow over all others. It makes the most sense, it has a history of taking people to the treasure before, and it shows interest in helping you find the treasure, i.e. the sale. Some leads are blatantly weak and not worth pursuing, however, have a strong sense of success and are sure to lead to a positive outcome. You must do extensive research to differentiate a weak lead from a strong one.
Researching leads means identifying three things:
- Are they suitable candidates for your product or service?
- Are they known in your industry?
- Are they going to make a positive impact on your KPIs when the sale is closed?
This research is the part that takes the longest, but it is the part that is most important. Without it, you are essentially “going in blind”, which can mean a vast waste of time and a drain on resources. A database full of qualified leads is the goal. You can be confident that many of them will transform into a sale. Leads are the clues that lead to the gold!
Why are Pipeline Leads Important?
The importance of a lead itself can be brought down to the fact that it is like a bolt in a structure. It needs to be strong for the structure to stay standing. Therefore, having a bunch of solid bolts (leads) means your structure (business) is more likely to remain strong (successful) long-term. This is why the more leads you have on your books (in your pipeline), the better!
There are many benefits to having a saturated pipeline (database) of leads.
The most helpful is that you can pursue more than one lead at a time. Which is far more time efficient than handling one at a time. You can create a string of outreach campaigns. Sending them to many leads instead of just one. This means you don’t have to be discouraged if one comes back with a “no”. You have a good chance of others coming back with “yes”. You will have more to focus on and motivate yourself instead of putting all your hopes and sales dreams into one basket!
Qualified leads are like currency. The more you have, the more you can do!
When it comes down to it, it’s a numbers game: the more leads you have in the pipeline, the more likely you are to sell.
Your pipeline leads are a reflection of your efforts. The higher your lead rate, the higher your motivation and drive to succeed.
How to get ROI on your Leads with SSC Digital
Luckily, when it comes to finding qualified leads, you can breathe a sigh of relief as SSC Digital can take all of the research and collection admin off of your hands!
We will take care of everything from market research to your outreach campaign. Start with the initial contact and follow-ups and book concrete meetings. Everything from top-performing subject lines to captivating email content to meeting requests and calendar links will be taken care of. We will follow the treasure map for you!
Once a prospect responds to outreach, they will be handed over to our Email Responder Team. They will either respond to them again or will qualify them as a golden lead and will send them over to you so that you can seal the deal 🌟
The best part? You will save vast amounts of time and money!
While we do all the groundwork, you can use your time to do what you do best; run and focus on your company! We will also save you money. The money you invest into working with SSC Digital will be returned tenfold by the number of sales we will help you close. You also won\’t have to waste money on endless new avenues and resources to find and follow up with so-so leads. You will gain time, save money and be handed the best leads on the market. What more could you ask for?
Are you ready? Let’s get you “in the lead” so we can “lead the way” together!
SSC Digital: A Leading Lead Generation Company
Effective lead generation remains a core component of any B2B organizations success and viability. This multifaceted and complex aspect of your marketing strategy requires you to engage experts who can deliver results.
As a company that lives and breathes lead generation, SSC does not leave anything to chance or guesswork. We measure every component of our outreach, from subject line to message content to the optimal time of day to approach your prospects.
With the data dictating our process from strategy to conversion and beyond, our SSC team will make sure your business starts this important journey on a sound footing. We guarantee an effective, credible, authentic, and transparent lead generation process.
SSC can make explosive growth your reality today by generating a higher ROI and reducing your cost per sale. To develop your ideal customer profile (ICP) to drive conversions. Get in touch now.
Let our dedicated team help your business explore the SSC service suite. Then you can ensure that no lead goes unmet and no opportunity is missed.
