Cold emails are essential to B2B lead generation and marketing strategy. But cold emails are no secret codes to success. When you’re doing outreach through cold emails, you need to have a plan. But the key here is to ensure that your emails appeal to the receivers. The only way to find this out is …
How A/B Testing Can Make or Break Your Cold Email Outreach Strategy Read More »
The COVID-19 pandemic has forced companies to change the way they operate. With widespread lockdowns in place, employees can no longer come into the office or meet face-to-face. This has led to a need for new ways of managing productive teams remotely. Strategies to suit the work-from-home model to effectively manage productive teams remotely. This …
Sending cold outreach emails to introduce yourself to new sales prospects are challenging to get right. But when you nail it, it will mean a lot of difference for your business. Email marketing is one of the most reliable methods of marketing your brand and generating sales. Numerous brands leverage cold emails to grow brand …
Breaking Down Cold Emails: Elements That Drive Engagement Read More »
Whether you have a B2B or B2C business, you cannot do business without lead generation. It’s one of the essential parts of the buyers’ funnel, and if not done well, you might end up wasting your marketing budget without getting many conversions A strong lead generation strategy helps you attract new prospective customers at the …
Email Automations considered Holy Grail of Marketing Communications Email automation is considered the Holy Grail when it comes to marketing communication. But did you know that it has the highest ROI among other digital marketing techniques? It can go as high as 4400% or $44 for every dollar spent on your email marketing campaign. Cha-Ching! …
Email Automation Tricks to Stay in Front of Your Audience Read More »
Are you struggling with B2B lead generation? You’re not alone. Regardless of the nature of your business, it’s critical for every company out there to generate leads. This is the reason why generating leads was the top priority for marketers in 2020. Selecting the right lead generation strategies will help you focus, not to mention …
“You miss 100% of the shots you don’t take.” Outbound sales is a machine that always needs to be fed. Qualified leads are the lifeblood of a successful outbound sales team. Here are some of the most robust outbound sales strategies that you can leverage for crafting emails that your customers will engage with.
