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How SDC gained quality, qualified, relevant leads!

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"We have been wowed from start to finish."

The Challenge 

SDC faced a major challenge in obtaining a consistent volume of good quality, relevant, qualified leads with accurate contact data. SDC specialize in full-stack software development and have a team of 6 SDRs across four continents. 

They needed to have access to a constant supply of these qualified leads, relevant to their industry so that their SDR teams could make more effective sales calls. They needed better engagement too from prospects and for response rates to be increased.

 The Solution 

SSC Digital was engaged by SDC for several reasons and finding a solution for this challenge was one of them. At the outset, they were looking for a company that offered everything from lead sourcing, ICP Development, Content Creation, Outreach campaigning and robust reporting, and found all of that contained in the SSC Digital solution.

Taking up the challenge, we followed our standard SSC onboarding process and the sales call was concluded, with the signing of our Engagement Letter. After a kick-off meeting with the client’s team, various SSC Teams performed their part of the onboarding process to ensure that we would launch the first campaigns within seven business days.

 We then proceeded to book the calls with qualified leads and increased the sales pipeline for SDC by adding 125 calls to date.

 The outcome 

One of the key metrics that improved as a result of SSC Digital’s work is the engagement rate of prospects, which speaks volumes about the accuracy of the data that we obtain, and an increase in the average response rates also demonstrates the quality of the email copy that we produced for our client.

Two of the key factors relating to the successful outcome that highly impacted SDC’s business are…

  1. Exposure – Because the data is so accurate it places them in front of a lot more potential buyers of their software development services.
  2. Call to Proof of Concept Conversions – SDC has managed to book sales calls before using SSC Digital, but those calls often did not result in Proof of Concepts or Proposals. With the new solution, their SDR teams are finding a greater proportion of POCs and Proposals.

The SSC solution took just seven days to complete and our client’s first calls were booked two days after they were launched, which illustrates the efficacy of the SSC Digital process.

Conclusion

The result is a very satisfied client who has heaped praise on the SSC Digital team and our methods. In their own words ‘’With regard to this specific challenge, I believe there was a positive impact on the bottom line as there were many prospects that turned into long-term paying clients as a result of SSC Digital’s outreach work. Concerning our relationship with SSC, from the start, we were impressed by the transparency and efficiency SSC Digital displayed along the entire onboarding process. We knew exactly when what was going to happen, even the moment our campaigns went live. The level of detail in their reporting is also very impressive. We are delighted to say that we have been wowed from start to finish. SSC is a highly capable practitioner of the service they offer and we enjoy working with them.’’

Get in Touch

If you have a challenge to which you believe we might have the solution, contact us today for an obligation-free consultation. Our expert team is waiting to ensure your outcome will be yet another SSC Digital success story!  

Contact US


    Case study - digital agency

    Digital Marketing Agency experiences the SSC Digital difference!

    By | Case Study

    From kick-off to first call booked
    in under 7 days!

    The Challenge of producing New Leads

    A renowned Digital marketing brand was struggling to produce new leads at the scale and consistency they aspired to.

    They hoped to benefit from working with SSC by having access to a constant supply of quality, qualified and relevant leads for their SEO Service offering. Additionally, assuming the volume of results produced by SSC would be significant, they would have to make their SalesForce process more efficient so that leads did not slip through the cracks.           

    The Solution to Revenue Opportunity

    For our clients, a Sales Qualified Lead or SQL is anyone who actively participates in their SEO workshop and potentially converts to becoming a paying customer. This is what they call a ‘revenue opportunity.’

    SSC Digital realized that the solution to their challenge and one of the key metrics that improved their performance lay in elevating the conversion rate from Marketing Qualified Leads (MQL) to SQLs. Subsequently, SSC’s efforts contributed a significant number of leads to their SEO workshop, also creating a massive increase in MQL<>SQL conversions.

    The Outcome

    There were three key areas of our client’s business that saw significant improvement thanks to SSC’s hard work. These were…

    Exposure – Our client’s Google Analytics showed a significant increase in website traffic which could directly be attributed to SSC Digital’s outreach efforts. SSC lead generation services significantly increased the exposure of their service offering and the efficacy of our service was illustrated by the fact that they booked a total of 198 calls!

    MQL<>SQL Conversion – SSC Digital’s outreach attracted a significant number of SEO workshop attendees, some of whom became long-term paying customers.

    SalesForce workflow – SCC made solid recommendations on how the client could change their SalesForce workflow to best benefit from the increased lead volume.

    The Conclusion

    In short, solid solutions resulted in a satisfied client. In just seven days, we went from the initial kickoff to launch. This was largely due to our client’s great reputation. We made the first call in only 35 minutes!

    Most importantly, we also impacted our client’s bottom line as several prospects were converted to long-term paying clients as a result of our outreach work. In the client’s own words, “There was a significant increase in the number of MQLs and SQLs as attendees to our SEO workshops. Some of these have become paying clients, and others are still in the process of becoming long-term clients or partners.’’

    Get in Touch

    As a company that lives and breathes lead generation, SSC Digital does not leave anything to chance or guesswork. Measuring every component of your outreach is how we ensure you get the best possible results.

    If you have a challenge to which you believe we might have the solution contact us today for an obligation-free consultation. Our expert team is waiting to ensure your outcome will be yet another SSC Digital success story! 

    Contact US


      client influx through lead generation

      Boutique Design Agency Achieves New Client Influx with the Help of SSC Digital

      By | Case Study

      Onwards and upwards to bigger and better things with successful lead generation.

      The Overview

      The Agency is an award-winning global Branding & Digital Design Agency based in NY. They came to us to help them generate a flow of new clients that were likely to stay on retainer. Results = incredible: higher email open rates, more booked calls and a consistent influx of new clients.             

      The Problem: New Client Influx through Lead Generation

      The Agency works with their clients in a highly collaborative way, always in close communication to ensure the client is getting exactly what they want. According to many designers, design work can be very challenging to find new leads. They often have to spend a lot of time searching for new clients rather than being able to focus on their design work.

      The Solution: Finding New Leads

      The Agency needed help not only finding new leads, but also converting them into clients. Beyond that, they needed help keeping these new clients on retainer. We took over all of the targeting and prospecting admin that came with this process!

      This is what The Agency had to say “[With the help of SSC Digital] we are now closing between 1-2 new high-end retainer clients per month. Sales calls scheduled in advance help salespeople focus on giving pitches and closing sales. This eliminates the need to source and contract new leads, saving a lot of time. This has freed up a lot of time for us to focus on the design work that we love!”

      The Results

      The biggest improvements can be seen all across the board:

      We have given The Agency’s lead generation, sales prospecting and sales a boost. Their workflow has also improved with all the time they were saving: “Within just one week from the kick off, we were live! Our calls are scheduled, confirmed and rescheduled for us! Calls came in within 3 weeks, and at least 4 calls were scheduled per week. We also have over 30% email opens and 3% replies! We have consistently had 1-2 new clients closing monthly for the past 2 years.”

      The Conclusion

      The Agency is on their way to bigger and better things!

      By implementing the correct strategy, targeting the right people and making sure we engage with their prospects on a regular and consistent basis, we increased their ROI beyond expectation.

      Get in Touch

      As a company that lives and breathes lead generation, SSC Digital does not leave anything to chance or guesswork. Measuring every component of your outreach is how we ensure you get the best possible results.

      Data dictates our process from strategy to conversion and beyond, our SSC team will make sure your business starts this very important journey on a sound footing, guaranteeing a lead generation process that is effective, credible, authentic, and transparent.

      From generating a higher ROI and reducing your cost per sale to developing your ideal customer profile (ICP). SSC can make explosive growth your reality today. Book a call with an expert and let our dedicated team help your business explore the SSC service suite. At SSC, we ensure that every lead is followed up on and that no opportunity is missed!

      Contact US


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